How To Become A Sports Agent

Step-by-step instructions on how to become a sports agent and how to setup your own sports agency


  • Step-by-Step Instructions
  • How to become a sports agent
  • How to setup your own sports agency
  • Strategies to be Successful

Whether you're thinking about becoming a sports agent or if you're already an established certified sports agent.

This online video course will prove to be quite beneficial as you plot your path to success in one of the most competitive businesses in the world.


> Over 80 Engaging Video Learning Sessions
> Video Transcript Handouts
> Sports Agent Certification Applications
> Local State Sports Agent Applications
> Over 25 Interviews with Influential Executives in the business
> Lifetime Access to this Course
> Future Course Curriculum Updates
> Valuable Resources
> Personal 1-on-1 Career Mentoring with Instructor
> Monthly Q&A Webinars
> 24/7 Access
> BONUS - FREE "Learn How to Get an Internship in Sports" Course
> BONUS - FREE Subscription to the monthly sports intelligence report


  • Sports Agent Business Overview
  • Breaking Into The Industry
  • Sports Agent Certification
  • Setting Up Your Agency
  • Athlete Recruiting
  • Signing An Athlete
  • Athlete Intake Process
  • Athlete Intellectual Property
  • Athlete Management
  • Athlete Training
  • Pro Sports - Managing Strategic Relationships
  • Pro Sports - Athlete Promotion
  • Athlete Marketing - Develop Opportunities for your Client
  • Sponsorship Sports
  • Public Relations Strategy
  • Contract Negotiations
  • Personal Agent Brand
  • Be Successful in the Business
  • Closing
  • Agency Athlete - Sports Marketing Associate Program
  • My Journey To Becoming A Certified NFL Agent
  • Sports Agent Life - Day in the Life
  • Video Resources - Over 25 Interviews with Sports Business Executives


This course includes over 80 video learning sessions that provides the pathway on how to become a certified sports agent and most importantly how to position yourself to be successful. We share invaluable tips that we've learned along the way that will save you time and money.

For people thinking about getting into the business we offer a wide-ranging view on the requirements needed to be a sports agent. We provide a general overview of the business, requirements of the job, attorneys vs. non-attorneys, outline the sports agent landscape, potential start-up costs, show how to research the industry, tips to secure internships and explore the option to work with an agency or start your own agency.

We then talk about what sports you should pursue as a sports agent and breakdown the requirements for each sport. We go through the entire process on how to become a certified sports agent in every major professional sports league including the NFL, MLB, NBA, NHL, FIFA Soccer, CFL, USA Track & Field, FIBA Basketball and WNBA. We also breakdown sports that do not require agent certification. Then we outline the various state regulations and school registration processes.

Once you become a certified sports agent we answer the key question, what's next? Most likely the next step will be to setup your own sports agency. So we discuss your agency's branding package, writing your marketing content, developing your recruiting pitch, outlining a recruiting plan, lead generation tips, building an athlete contact database, networking tactics, utilizing scouting services and online advertising.

Next step we outline the process in signing an athlete where we discuss standard representation agreements, agent management fees, athlete marketing agreements and once again touch on the various sport and state regulations. When you do sign an athlete we outline the intake process that includes an athlete interview to gather all his stats, media and pertinent information as well as developing a highlight reel and creating his marketing package.

We then discuss protecting an athletes' intellectual property by securing a website domain name, all social media profile pages, develop a website and secure available trademarks. On the athlete management side, we discuss setting budgets for your athlete, documenting client activity, keeping your client updated on all activities and visiting your client at all important events. As well as finding the appropriate training and nutrition programs.

In the professional sports arena, we talk about managing strategic relationships with pro sports personnel and how to build relationships. We also discuss strategies on how to proactively promote your client to pro sports leagues and securing tryout opportunities.

On the marketing side we discuss how to create a brand strategy for your client, leverage his personal interests and develop a target list for potential marketing opportunities. Then we dive into sports that survive solely on sponsorships and how to identify potential sponsorship assets, develop a sponsorship package and how to pitch your opportunity.

After that we discuss public relations strategies. How to develop local and national PR campaigns, develop a media target list, proactive media outreach tips, writing press releases, social media strategies, developing a crisis communication plan and exploring charitable endeavors.

We then talk about contract negotiations where we outline tips on how to successfully negotiate player contracts with professional sports leagues and how to negotiate complicated marketing contracts.

Lastly we discuss strategies on how to build your own personal agent brand, how to raise your profile and promote your own brand. As well as tips on how to be successful in the business and grow an enduring career. Alongside each lesson you will also find additional resources that will make your journey a little easier. Plus, some behind the scenes videos from sports agent in the field.

Furthermore, by taking this course you will also satisfy a prerequisite to becoming an independent sports marketing associate with Agency Athlete, a New York based sports agency. This sports marketing associate program will give you real-life experience, set you up nicely for the future and is more encompassing than any sports internship out there.

Becoming a sports agent is a very difficult process with a range of requirements and experience needed to achieve your certification. There are many intangibles involved with becoming a certified sports agent for professional athletes. You need to be equipped with all the information and also a sober view of the journey.

Then when you do become a certified sports agent you need a proven roadmap that leads you to success. When trying to compete against highly skilled sports agents you need every edge possible. Our course is the answer and will help put you in a position to succeed.

Course Curriculum

  Athlete Training
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  Professional Sports - Managing Strategic Relationships
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  Professional Sports - Athlete Promotion
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  Athlete Marketing - Develop Opportunities For Your Client
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days after you enroll
  Contract Negotiations
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  Personal Agent Brand
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  Be Successful In The Business
Available in days
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  General Resources
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days after you enroll
Available in days
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  Agency Athlete - Sports Marketing Associate Program
Available in days
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  Sports Agent Life
Available in days
days after you enroll

Courses Included with Purchase

How To Get A Sports Internship
Jump Start Your Dream Job In Professional Sports
John Hernandez

Original Price: $0

Your Instructor

John Hernandez
John Hernandez

CEO of Agency Athlete LLC
NFL Agent

John is the CEO of Agency Athlete LLC, a full-service sports management firm. John is a certified NFL Agent and Boxing Manager with years of experience. John represents NFL players, professional athletes from a wide range of sports as well as media personalities and sports properties.

John is a noted dealmaker with over 15 years of sports business experience who draws from a diversified background in sports management, marketing, branding, social media, public relations, publishing and licensing.

John is a skillful negotiator and savvy sports marketer that has crafted a variety of innovative deals for his clients. John has negotiated player contracts, sponsorships, endorsements, appearances, memorabilia, licensing and various revenue share agreements. John has been successful in securing a variety of local and national deals.

John has been featured in national media including Money Magazine in April 2016 where he shared salary negotiation tactics for employees and ESPN The Magazine in September 2009 for their "Dream Jobs in Sports" series.

John is a graduate of American University in Washington, D.C. where he has a BA in Justice. John was also a NCAA Division I wrestler. John interned at The White House, Office of Scheduling and Advance for the President.

John is married with two daughters and currently resides in New York City.

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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How can I contact you?
Any sales or support questions please email us at [email protected] or call toll-free at 1-888-905-2220.

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