Athlete Management & Marketing Strategies

Learn insider tips on how to successfully setup your own sports agency, manage athletes and create marketing opportunities.


  • Step-by-step instructions
  • How to setup your own sports agency
  • How to recruit athletes
  • How to close marketing deals
  • Strategies to be successful

Whether you're thinking about becoming a sports agent or if you're already an established certified sports agent.

This online video course will prove to be quite beneficial as you plot your path to success in one of the most competitive businesses in the world.


> Over 45 Engaging Video Learning Sessions
> Video Transcript Handouts
> Over 20 Interviews with Influential Executives in the business
> Lifetime Access to this Course
> Future Course Curriculum Updates
> Valuable Resources
> Personal 1-on-1 Career Mentoring with Instructor
> Monthly Q&A Webinars
> 24/7 Access
> BONUS - FREE "Learn How to Get an Internship in Sports" Course
> BONUS - FREE Subscription to the monthly sports intelligence report


  • Sports Agent Business Overview
  • Setting Up Your Agency
  • Athlete Recruiting
  • Athlete Intake Process
  • Athlete Management
  • Athlete Training
  • Pro Sports - Managing Strategic Relationships
  • Pro Sports - Athlete Promotion
  • Athlete Marketing - Develop Opportunities For Your Client
  • Sponsorship Sports
  • Athlete Social Media
  • Public Relations Strategy
  • Closing
  • Agency Athlete - Sports Marketing Associate Program
  • Video Resources - Over 20 Interview with Sports Business Executives


In this video course we outline proven real-life “Athlete Management and Sports Marketing Strategies.” We share helpful insider tips on how to be successful in this highly competitive business.

Once you become a certified sports agent we answer the key question, what's next?

Most likely the next step will be to setup your own sports agency. So we discuss your agency's branding package, writing your marketing content, developing your recruiting pitch, outlining a recruiting plan, lead generation tips, building an athlete contact database, networking tactics, utilizing scouting services and online advertising.

When you do sign an athlete we outline the intake process that includes an athlete interview to gather all his stats, media and pertinent information as well as developing a highlight reel and creating his marketing package.

We then discuss protecting an athletes' intellectual property by securing a website domain name, all social media profile pages, develop a website and secure available trademarks.

On the athlete management side, we discuss setting budgets for your athlete, documenting client activity, keeping your client updated on all activities and visiting your client at all important events. As well as finding the appropriate training and nutrition programs.

In the professional sports arena, we talk about managing strategic relationships with pro sports personnel and how to build relationships. We also discuss strategies on how to proactively promote your client to pro sports leagues and securing tryout opportunities.

On the marketing side we discuss how to create a brand strategy for your client, leverage his personal interests and develop a target list for potential marketing opportunities.

Then we dive into sports that survive solely on sponsorships and how to identify potential sponsorship assets, develop a sponsorship package and how to pitch your opportunity.

Lastly we discuss public relations strategies including how to develop local and national PR campaigns, develop a media target list, proactive media outreach tips, writing press releases, social media strategies, developing a crisis communication plan and exploring charitable endeavors.

Becoming a sports agent is just the first step in the process. What you do afterwards will determine if you achieve success or failure. We provide a proven roadmap that will save you time, money and cut down on common mistakes when building your own sports agency.

By taking this course you will also satisfy a prerequisite to becoming an independent sports marketing associate with Agency Athlete, a New York based sports agency.

This sports marketing associate program will give you real-life sports business experience and is more encompassing than any other sports internship out there.

You need every edge possible in this sports agent game. Our course serves as an invaluable tool when trying to compete in this ultra-competitive business.

Your Instructor

John Hernandez
John Hernandez

CEO of Agency Athlete LLC
NFL Agent

John is the CEO of Agency Athlete LLC, a full-service sports management firm. John is a certified NFL Agent and Boxing Manager with years of experience. John represents NFL players, professional athletes from a wide range of sports as well as media personalities and sports properties.

John is a noted dealmaker with over 15 years of sports business experience who draws from a diversified background in sports management, marketing, branding, social media, public relations, publishing and licensing.

John is a skillful negotiator and savvy sports marketer that has crafted a variety of innovative deals for his clients. John has negotiated player contracts, sponsorships, endorsements, appearances, memorabilia, licensing and various revenue share agreements. John has been successful in securing a variety of local and national deals.

John has been featured in national media including Money Magazine in April 2016 where he shared salary negotiation tactics for employees and ESPN The Magazine in September 2009 for their "Dream Jobs in Sports" series.

John is a graduate of American University in Washington, D.C. where he has a BA in Justice. John was also a NCAA Division I wrestler. John interned at The White House, Office of Scheduling and Advance for the President.

John is married with two daughters and currently resides in New York City.

Course Curriculum

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  Athlete Training
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  Pro Sports - Managing Strategic Relationships
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  Pro Sports - Athlete Promotion
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  Athlete Marketing - Develop Opportunities for Your Client
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  Agency Athlete - Marketing Associate Program
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days after you enroll

Courses Included with Purchase

How To Get A Sports Internship
Jump Start Your Dream Job In Professional Sports
John Hernandez

Original Price: $0

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!