Introduction | Sports University

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How To Become A Sports Agent

Sports Agent Business Overview

Introduction (6:41)
Who Can Become A Sports Agent? (3:21)
Requirements Of The Job (2:03)
The Sports Agent Landscape (5:02)
Start-Up Costs (2:27)
Attorneys vs Non-Attorneys (3:33)

Breaking Into The Industry

Research The Industry (1:06)
Internships (4:02)
Work With An Agency Or Start Your Own Agency (3:28)
Employment Resources

Sports Agent Certification

What Sports Should I Pursue? (2:44)
Sports Agent Certification Process (1:40)
NFL Agent Certification (3:50)
MLB Agent Certification (5:00)
NBA Agent Certification (2:50)
NHL Agent Certification (1:55)
FIFA/US Soccer Agent Certification (3:21)
CFL Agent Certification (2:04)
USATF Agent Certification (1:36)
FIBA Agent Certification (2:12)
WNBA Agent Certification (0:47)
Sports That Don't Require Certification (2:44)
State Registrations (6:04)
State Resources
School Registrations (1:32)

Setting Up Your Agency

I'm Now A Certified Sports Agent; What's Next? (2:03)
Corporate Structure
Branding Package (2:16)
Marketing Content (1:45)

Athlete Recruiting

Recruiting Pitch (1:56)
Recruiting Plan (2:11)
Lead Generation (3:34)
Athlete Contact Database (3:25)
Networking (1:57)
Scouting Services (2:26)
Online Advertising (2:24)

Signing An Athlete

You Now Have An Interested Athlete. What's Next? (2:21)
Standard Representation Agreement (2:42)
Agent Management Fees (2:44)
Athlete Marketing Agreements (1:59)
Follow Sport & State Regulations (1:03)

Athlete Intake Process

Intake Interview (1:26)
Gather All Stats, Media And Other Info (1:11)
Highlight Reel (1:48)
Create Athlete Marketing Package (2:23)

Athlete Intellectual Property

Secure Athlete Domain Name (1:33)
Athlete Social Media Profiles (1:51)
Athlete Website (2:20)
Trademarks (1:49)

Athlete Management

Athlete Budgets (2:15)
Client Activity (2:15)
Keep Client Updated On All Activities (1:16)
Visit Client At All Important Events (1:17)

Athlete Training

Training Programs (3:07)
Nutrition Programs (1:34)

Professional Sports - Managing Strategic Relationships

Pro League Contacts (4:08)
Build Relationships (3:35)

Professional Sports - Athlete Promotion

Proactive Athlete Promotion (4:58)
Tryout Opportunities (1:59)

Athlete Marketing - Develop Opportunities For Your Client

Athlete Brand Strategy (3:56)
Personal Interests (1:44)
Marketing Opportunities (4:50)

Sponsorship Sports

Sports That Survive On Sponsorships (3:14)
Identifying Athlete Sponsorship Assets (4:29)
Developing A Sponsorship Package (2:22)
Pitching Your Sponsorship Opportunity (2:26)
Resources

Public Relations Strategy

Develop Local & National PR Strategies (3:23)
Develop Target List Of Media Outlets (2:46)
Press Releases (1:33)
Proactive Media Outreach (2:12)
Social Media Strategy (3:15)
Develop A Crisis Communication Plan (3:03)
Charitable Endeavors (4:24)

Contract Negotiations

Negotiating Player Contracts (3:41)
Negotiating Marketing Contracts (2:46)

Personal Agent Brand

Build Relationships (2:57)
Promote Your Personal Brand (3:11)

Be Successful In The Business

Competitive Business; High Failure Rate (2:13)
Manage Client Expectations (2:57)

General Resources

Resources

Closing

Closing Statement (2:33)

Agency Athlete - Sports Marketing Associate Program

Opportunity To Be A Sports Marketing Agent (2:45)

My Journey to Becoming a Certified NFL Agent

My Story (3:53)
My Story: NASCAR Experience (8:15)
My Story: Sports Marketing (5:28)
My Story: NFL Agent Certification (6:09)
My Story: Sports Agent Life (2:40)

Sports Agent Life

NFL Agent Trip to Ole Miss and FIU Pro Days

Video Resources

Scott Boras - MLB Agent - Interview with Forbes
Jay Z and Roc Nation Sports
Sports Agent Leigh Steinberg Talks About the Biz
Interview: What is a Sports Agent?
Interview with NFL Agent: Eugene Lee
Interview with FIFA Agent: Jorge Mendes
Interview with FIFA Agent: Charles Watson
Interview with NFL Agent: Jack Bechta
Interview with NBA Agent: Bill Duffy
Interview with Sports Business Attorney: Darren Heitner
Interview with NFL Agent: Chris Cabott
Interview with Mark Cuban
Interview with NFL Agent: Gary Shipman
Interview with FIFA Soccer Agent: Jim Erwood
NHL Agent Andy Scott Talks Entry Level System
NHL Life Episode 5: An Agent's Life with Pat Brisson
Sponsorship in Motorsports
Evan Carmichael – How to get Companies to Sponsor your Events
Interview with Boxing Manager: Sterling McPherson
E-Sports Superstars: Gamers Earning Millions
How Do E-Sports Team Spend Money?
E-Sports Sponsorship and Management
Gary Vaynerchuk: How Athletes Should Use Social Media to Build their Brands
Inside Nike Sports Marketing
How to Land your Dream Job in Sports with Darren Rovell, Sports Business Reporter
How to Get a Job in Sports with Donald Dell

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Introduction

SAC - NOTES - Part-1_Lesson-1_Introduction.pdf

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