Sports Business Courses

Online courses to help aspiring agents, athletes and sports business professionals reach the next level. Course material developed by experienced instructors with invaluable insight and proven strategies for success.



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Dream about being a Sports Agent?

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About Us

Welcome to Sports University where we help aspiring sports agents, talented athletes and sports business professionals reach the next level in their career.

Our mission is to provide a wide range of educational resources including videos, online courses and mentorship programs to help further your sports career goals.

We strive to produce engaging content that provides invaluable information to give you a strategic edge over the competition.

Our team includes veteran industry professionals that offer real-life lessons with proven strategies that help lead you to sustained success

So, if you’re looking to become a sports agent or improve your sports marketing skills then look no further than Sports University for all your sports business educational needs.

Course Instructor

John Hernandez serves as the CEO of Agency Athlete LLC, a full-service sports marketing company. John is a certified NFLPA Contract Advisor and owner of Sports University with over 15 years of sports business experience.

Over the years, John has been helping aspiring agents succeed in the most competitive business in the world. Helping students learn the business, recruit players, sports marketing strategies, tips for success and build a book of clients.

John developed the course material drawing from his own experience in becoming a certified Sports Agent and settign up his own agency.

Sports University works with a professional spokesperson, Cat Hernandez to present the actual video lessons.

John has produced many tutorial videos for the Sports University's YouTube channel, various online courses and a Sports Agent Training program.

Agency Athlete provides marketing, management and consultancy services for athletes, brands and sports properties.


Why I Developed Sports University

Nice to meet you. I'm John and I'm the CEO of Agency Athlete.

Probably, just like you, it was a dream of mine to become a Sports Agent. So, when I got through the rigorous NFL Agent certification process, I was pumped!

But when I started the application process, I had no idea what to expect. It was a daunting task and I had no one providing me the road-map to success.

For me just getting my application approved was a win. Now I needed the know-how and financial resources to be ready to compete as an agent.

I look back and think about all the time, money and resources that I wasted when I was learning the business. Well, I took all my lessons learned and created Sports University to help you out.

Our courses outline the Sports Agent application process from start to finish. We discuss who can be a sports agent, the requirements, application, annual fees, tips to succeed and much more.

We give you a full understanding of the entire process so you can make educated decisions about your future.

So, if you're thinking about becoming a Sports Agent then take our courses right now. Do not embark on the application process until you take our courses.

You need a full understanding of what is needed to be successful as a sports agent. I'm so confident on the benefits of this course, that we provide a 30-Day Money Guarantee.

Not trying to sound like a sales man but we stand by the content of our courses. So, if you're not satisfied, we'll refund your money. Look forward to working with you.



Sports Agent Training Academy